A mealtime solution for busy families. From initial exploration, through extensive user testing, to the final experience, the goal was to provide busy UK moms with quick inspiration and the tools to make meal planning and prep as simple as possible.
Roles: UX Strategy, Design, Creative Direction
Agency: Triad
The final look and feel combined ASDA digital specs with styling from ASDA Magazine (a monthly print publication from which the recipes were sourced) and a dash of scrapbook flair for a warm, personal touch.
In addition to seasonal meal inspiration and tips, mom could now instantly find and sort recipes using a variety of criteria important to her, from key ingredients to dietary restrictions and prep time.
With nutritional information, cost per serving and more right at her fingertips, she could easily choose options that met her family's needs and purchase any and all of the ingredients for the recipes she chose in just a few clicks.
