A facelift? Surely. But this exercise was about connecting the dots: aligning with and supporting messaging, offers and content across channels through CVS's key digital properties — BeautyClub and the Beauty category. Focusing on Millennials, our research indicated that balancing value, choice and convenience would be the key to success.
Roles: Strategy, Design
Agency: Triad
In a preference test, 89% of respondents indicated that the above landing page design would make them more likely to sign up for BeautyClub than the existing page.
